Anatomy of a Logo: Star Wars takes a look at the evolution of the iconic logo.
“I’d been reading a book the night before the meeting with George Lucas,” she says, “a book about German type design and the historical origins of some of the popular typefaces used today—how they developed into what we see and use in the present.” After Lucas described the kind of visual element he was seeking, “I returned to the office and used what I reckoned to be the most ‘fascist’ typeface I could think of: Helvetica Black.”
Inspired by the typeface, Rice developed a hand-drawn logo that translated well to the poster campaign, and ultimately to the movie itself. “I did have the screen in mind when I drew the logo originally,” explains Rice, who “stacked and squared” the words to better fit the brochure cover. It was an aesthetic choice that has lasted nearly three decades.
Massimo Vignelli discusses his approach to book design in a video produced for Mohawk’s “What Will You Make Today?” campaign.
Mariner 1, a NASA probe, crashed into the ocean not long after takeoff. The cause was a source of confusion for a long time, but seems to have been the result of a missing hypen.
One of the official reports, issued by the Mariner 1 Post-Flight Review Board, concluded that a dropped hyphen in coded computer instructions resulted in incorrect guidance signals being sent to the spacecraft. The review board specifically refers to a “hyphen,” although other sources also refer to an “overbar transcription error” and even to a misplaced decimal point.
American Airlines recently reworked their classic logo. Massimo Vignelli, designer of the original, commented on the the original intention of the design.
Legibility, which is a very important element of an airplane. So we used Helvetica, which was brand new at the time. And we wanted to make one word of American Airlines, half red and half blue. What could be more American than that? And there were no other logos then that were two colors of the same word. We took the space away, made one word, and split it again by color. It looked great. The typeface was great. We proceeded by logic, not emotion. Not trends and fashions.
From Benj Edwards at The Atlantic comes the story of the world’s first computer art.
The pin-up image itself was programmed as a series of short lines, or vectors, encoded on a stack of about 97 Hollerith type punched cards, Tipton recalls. Hollerith punched cards were 7.375 x 3.25 inch paper cards that stored binary data via holes cut through a matrix printed on its surface. Like other 1950s computers, the AN/FSQ-7 used the cards extensively for program input.
Update: Some old computer based artwork.
Canadian snowboarder Sebastien Toutant took advantage of Montreal’s record snowfall with an urban run down Mount Royal (via Devour, hat tip to Shawn Blanc).
A New Yorker piece about pickpocket/magician Apollo Robbins by Adam Green.
If a crew of pickpockets is like a football squad, then its star quarterback is the “cannon,” an honorific generally reserved for pickpockets skilled enough to ply their trade without the help of a team. This is also known as “working single o.” Robbins works single o. He is his own steer, stall, shade, and duke man, though, unlike street criminals, he lets his victims know that he will be picking their pockets.
Interesting photo set about the history of social media from Daniela Hernandez.
Before Facebook and Facetime and Google+ and Twitter, there was Plato and the Bell Picturephone and the Dynabook and the Xerox LiveBoard. Social media is nothing new. It just has better packaging — and better marketing.
The Harwell Dekatron WITCH has been rebuilt and rebooted at The National Museum of Computing in England, making it the world’s oldest working digital computer.
The 2.5 tonne, 1951 computer from Harwell with its 828 flashing Dekatron valves, 480 relays and a bank of paper tape readers will clatter back into action in the presence of two of the original designers, one of its first users and many others who have admired it at different times during its remarkable history.
If you’re a computer geek and get the chance to visit Bletchley Park, make sure you don’t overlook the museum. I had the opportunity to visit a couple years ago — I had no idea it was there, and probably could’ve devoted another day to it.
Zach Baker describes how the claw crane arcade games actually work.
Basically, most crane games are designed so the claw is randomly (and only once in many games) strong enough to let players win. Some even weaken in strength after a short time so players get close to victory only to see it slip from their grasp! Since the manuals for many skill games are available online, this is not hard to verify.
I never won anything from one of those games. Then again, I didn’t play them often because they always seemed rigged.