Eightface

by Dave Kellam

Making perfect coffee

Brewing Control Chart

Michael Haft and Harrison Suarez explore How to Make Perfect Coffee for The Atlantic.

The Percentage Extraction is the amount of coffee particles extracted from the original dry grounds. The Percentage of Total Dissolved Solids is the percentage of coffee solids actually in your cup of coffee (commonly known as “brew strength”). When you correlate these, the result is a Coffee Brewing Control Chart, with a target area in the center that highlights the optimal brew strength and extraction percentage.

When you’re brewing coffee, the goal is to get into that center square of perfection. Everyone seems to advocate their own sort of mystical process for achieving the right extraction, but we’re here to tell you it’s not that crazy.

Super Mario Brothers is too hard for new gamers

The majority of test gamers were unable to complete the first level of Super Mario Brothers.

Around 90 percent of the test participants were unable to complete the first level of Super Mario Brothers. We did not assist them in any way except by providing the exact same instruction manual we used back then. Many of them did not read it and the few that did stopped after the first page which did not cover any of the game mechanics.

We watched the replay videos of how the gamers performed and saw that many did not understand simple concepts like bottomless pits. Around 70 percent died to the first Goomba. Another 50 percent died twice. Many thought the coins were enemies and tried to avoid them. Also, most of them did not use the run button. There were many other depressing things we noted but I can not remember them at the moment.

It’s just meta-data

Tell-all Telephone, just in case you were under the impression that it was fine to collect meta-data without any “personal data”.

Green party politician Malte Spitz sued to have German telecoms giant Deutsche Telekom hand over six months of his phone data. We combined this geolocation data with information relating to his life as a politician, such as Twitter feeds, blog entries and websites, all of which is all freely available on the internet. By pushing the play button, you will set off on a trip through Malte Spitz’s life.

History of the Star Wars logo

Anatomy of a Logo: Star Wars takes a look at the evolution of the iconic logo.

“I’d been reading a book the night before the meeting with George Lucas,” she says, “a book about German type design and the historical origins of some of the popular typefaces used today—how they developed into what we see and use in the present.” After Lucas described the kind of visual element he was seeking, “I returned to the office and used what I reckoned to be the most ‘fascist’ typeface I could think of: Helvetica Black.”

Inspired by the typeface, Rice developed a hand-drawn logo that translated well to the poster campaign, and ultimately to the movie itself. “I did have the screen in mind when I drew the logo originally,” explains Rice, who “stacked and squared” the words to better fit the brochure cover. It was an aesthetic choice that has lasted nearly three decades.

Mariner 1 brought down by hyphen

Mariner 1, a NASA probe, crashed into the ocean not long after takeoff. The cause was a source of confusion for a long time, but seems to have been the result of a missing hypen.

One of the official reports, issued by the Mariner 1 Post-Flight Review Board, concluded that a dropped hyphen in coded computer instructions resulted in incorrect guidance signals being sent to the spacecraft. The review board specifically refers to a “hyphen,” although other sources also refer to an “overbar transcription error” and even to a misplaced decimal point.

Vignelli on the AA logo redesign

American Airlines recently reworked their classic logo. Massimo Vignelli, designer of the original, commented on the the original intention of the design.

Legibility, which is a very important element of an airplane. So we used Helvetica, which was brand new at the time. And we wanted to make one word of American Airlines, half red and half blue. What could be more American than that? And there were no other logos then that were two colors of the same word. We took the space away, made one word, and split it again by color. It looked great. The typeface was great. We proceeded by logic, not emotion. Not trends and fashions.

The first computer art

First computer art

From Benj Edwards at The Atlantic comes the story of the world’s first computer art.

The pin-up image itself was programmed as a series of short lines, or vectors, encoded on a stack of about 97 Hollerith type punched cards, Tipton recalls. Hollerith punched cards were 7.375 x 3.25 inch paper cards that stored binary data via holes cut through a matrix printed on its surface. Like other 1950s computers, the AN/FSQ-7 used the cards extensively for program input.

Update: Some old computer based artwork.