Eightface

by Dave Kellam

I saw this commercial for IGA air during the 2nd Stanley Cup playoff game. I’m pretty sure the kid says “fail” at the end. It has to be one of the most mainstream applications of the fail meme that I’ve seen. There’s also a French version of the commercial.

Update: I realized after the post, that it was a certain kind of mainstream. Honestly, there’s a relatively small Anglo population watching CBC in Montreal, but the commercial aired… so a reasonable number of people must have seen it.

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