Eightface

by Dave Kellam

Bauhaus Dessau identity sample by HORT

I’m a fan of the new identity for Bauhaus Dessau, created by HORT.

We thought a generic design would work best in order to make this distinction. The new identity was created by using strict typography, a minimalist layout, standardised formats and no colour. Being the most generic and incidental typeface, Courier was selected as the new corporate font. To guarantee a unique identity we changed the capital “A” of Courier according to Herbert Bayer’s well-known logo on the front of the Bauhaus Dessau building.

The identity also makes use of Arial, presumably due to its prevalence on most machines.

If you enjoyed this post, please subscribe.

  • wholesale nfl jerseys china
  • wholesale cheap nfl jerseys
  • Cheap Nike NFL jerseys
  • cheap jerseys online
  • Wholesale Cheap Jerseys